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Each day, as millions of Americans are at work, their concerns for their family members go with them. Few off-the-job problems cause as much concern or divert as much attention as a parent’s worry for their children’s safety and health. High on the list of these concerns is underage drinking and driving. Study after study shows that parental involvement is crucial to addressing underage drinking, yet reaching today’s parents is difficult. In today’s world of two working parents, single parents, and longer workweeks, it is difficult for them to balance the demands both at home and at work. From daycare to flextime, employers have made great strides over the years in assisting their employee-parents through various work-life programs. However, little has been done to help parents with teens. This guide offers a unique and simple approach for employers to help their employee-parents, while enhancing employee productivity and company morale. Teens at Risk: A Comprehensive Plan to Prevent Underage Drinking & Driving is a practical, how-to guide to deliver underage drinking and driving information to parents where they spend most of their time—at work. This Guide includes effective strategies and messaging for employers to reach employee-parents through e-mail, newsletters, paycheck stuffers and more. A “take-home” booklet is provided for parents, filled with useful information and resources to help them be informed about underage drinking and driving, as well as communication strategies for discussing these issues with their children. An integral component of the Guide is a section for community organizations outlining how they can partner with employers to reach working parents and raise awareness about underage drinking and driving locally. The Teens
at Risk: A Comprehensive Plan to Prevent Underage Drinking &
Driving is an easy-to-implement program that is part of the NETS
Work-Life Traffic Safety Resources. The kit is $75.00; volume
discounts available. To purchase, call NETS toll-free at 1-888-221-0045.
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© 2005 Network of Employers for Traffic Safety |
