Drive Safely Work Week 2004 - A Driving Success
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DSWW
2004 focuses on five positive driving behaviors
that employees can incorporate into their driving
not just during the campaign week, but every time
they get behind the wheel to ensure their safety
on the road and the safety of others sharing the
road. To encourage the promotion of these timeless
traffic safety messages every ride, every time,
the campaign materials are purposefully undated
and will be accessible for continuous use until
June 1, 2005 when next year's materials become available.
The
e-Tool Kit is loaded with information, activities,
and messages that are helpful in launching a successful
campaign. And to leave a lasting message among your
employees, the DSWW CD-Rom is also available-containing
all of the campaign materials, plus innovative and
unique e-promotional tools perfect for today's computer-driven
workplace, including a screen saver, an e-greeting
card, and animated flash media messages. A sample
of the Day One Flash Media Message introducing the
campaign appears at the top of your screen.
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| * Please Note: Areas shaded in gray are materials available at no cost to download. Areas shaded in yellow are campaign resources available for purchase. |
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Download
Campaign Materials
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Click
here to register and download the DSWW 2004 campaign
materials listed below! To learn more, look
below to view samples of the free campaign materials.
Tired
of downloading? Purchase the DSWW CD-ROM where
all of the campaign materials have been downloaded
and organized for your convenience. The CD-ROM
also includes high-tech and user-friendly promotional
tools for the campaign, including rotating screen saver,
an e-greeting card, and five daily animated flash
media messages. |
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How
safe are your employees on the road? Find the
answers to your toughest workplace traffic safety
challenges at the 2004 DSWW Employer Symposium. |
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Corporate
Plan of Action
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How
can your company plan a successful Drive Safely
Work Week? This Corporate Plan of Action will
help you prepare and plan a successful and memorable
DSWW campaign. Here you will find ideas and examples
of how you can use the many campaign materials
and tools available this year. |
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Fact Sheets |
Distribute
these five fact sheets—One
for every day of the week! Each fact sheet focuses
on one of the five positive driving messages incorporated
in the campaign. Looking for a fun and competitive
activity? The fact sheets contain the answers for
the Scratch-and-Play cards, one of several DSWW
incentives. Reward the winners with an incentive
to promote safe driving practices year round. |
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Corporate Newsletter |
Have
a company newsletter, but don’t have time
to write an attention-getting article? No problem!
We have written several newsletter articles that
you can easily download and drop into your newsletter.
Be sure and check back regularly, as we will be
adding other newsletter articles supporting this
year's campaign-- including feature articles from
our electronic newsletter, NETSWork. |
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Activities |
Looking
for a fun way to engage your employees in the
DSWW campaign? Try one of the campaign activities.
Not only are they entertaining, but they are
designed to help employees evaluate and assess
their driving behaviors. |
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Workplace
Service Announcements (WSAs) |
These
messages are our versions of Public Service Announcements,
or PSAs, that have been uniquely tailored to target
the workplace audience. Broadcast these announcements
via e-mail, voicemail, on the company intranet,
or in the company newsletter. |
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Spread
the Word |
Get
the word out about what your organization is
doing to promote DSWW 2004. Here you will find
an adaptable press release template and proclamation
to kick off your campaign. |
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Press
Pass |
Designed
for the media, this section includes all of the
necessary materials to cover and promote the campaign. |
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When it comes to implementing a workplace campaign, have you been there and done that with little result? Then you need to check out the DSWW CD-ROM loaded with high-tech, but easy-to-use promotional tools especially designed for today's computer-driven workplace--including an animated Screensaver, five daily Flash Media Messages, and e-greeting card. View the Screensaver and the Day One Flash Media Message.
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Order
this poster to display in high traffic areas
before, during, and after the campaign! The campaign
may only last a week, but the message is valid
year round. This undated poster is perfect to
help you raise awareness among your employees,
visitors, and customers |
Campaign Incentives
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Use
these low cost and practical campaign incentives
to create a memorable, fun, and educational program
that incorporates the campaign’s five positive
driving behaviors, while encouraging your employees
to make safe driving their business every trip,
every time!
To
place your order online, please use the Campaign Incentives
link to the left. However, if you prefer
to place your order by fax, please
click here to download an Order Form and fax it to 703-891-6010. |
2004
DSWW Employer Symposium
